Case Study — Picklr Albuquerque East
Results / Case Studies
Results
209
Scheduled Appointments
1,765
Potential Members / Expected Headcount
146
B2C Appointments
550
B2C Potential Members
63
B2B Appointments
1,215
B2B Potential Members
Challenge & Strategy
Challenge
Underutilized court capacity and the need to create local B2C and B2B demand.
Strategy
Structured prospecting, outreach, scheduling, visit coordination, follow-up, and pipeline management.
Business Impact
One visit can create multiple revenue paths:
D — Drop-ins & Open Play
Casual paid play and incremental court traffic. Visitors who are not ready for a membership can still return through drop-ins and open play, creating added traffic, repeat visits, and revenue from otherwise idle court time.
E — Events
Team-building, private events, and group bookings. Business and group visits can convert into paid events that fill courts, increase guest traffic, and create repeat bookings.
S — Sponsorship
In-club advertising and local brand partnerships. Hosting business decision-makers in the club makes sponsorship and advertising easier to sell because prospects can see the venue and audience firsthand.
M — Memberships
Individual, family, and corporate memberships. First-time visits and follow-up can convert into recurring membership revenue across individuals, households, and employee groups.
I — Instructors
Lessons, clinics, and coaching programs. Beginner demand can be monetized through private lessons, group instruction, and ongoing coaching.
R — Retail
Apparel, paddles, balls, and accessories. Guest traffic creates added spend through merchandise and equipment purchases before, during, and after play.
One guest experience can unlock multiple revenue streams—not just memberships, but drop-ins/open play, sponsorships, events, instructors, and retail sales.
Market Response
This email collection provides direct market evidence that the outreach program is creating real interest, confirmed attendance, group activity, and revenue opportunities.
Confirmed demand
Prospects are confirming dates, times, attendance, and participation.
Group headcount
Businesses and families are bringing multiple people into the club.
Buying questions
Prospects are asking about pricing, catering, equipment, instructors, and event setup.
Revenue paths
Emails show opportunities for memberships, events, instructors, sponsorships, and retail revenue.
Estrategy Pickleball 