Picklr Outreach Program
Bring Traffic to Your Pickleball Facility
Turn underutilized court time into scheduled visits, guest traffic, warm sales conversations, and marketing opportunities.
Create demand. Drive traffic. Grow revenue.
Results
Picklr Albuquerque East
Combined outcome for 3 months.
209
Scheduled Appointments
1,765
Potential Members
146
B2C Appointments
63
B2B Appointments
The appointment mix demonstrates two growth levers: B2C outreach builds recurring consumer demand, while B2B outreach generates larger group opportunities and broader revenue potential.
How the Program Works
1. Identify target prospects
2. Outreach and invitations
3. Visit coordination
4. In-club experience
5. Follow-up and nurture
6. Conversion opportunities
Revenue Paths
D — Drop-ins & Open Play
Casual paid play and incremental court traffic. Visitors who are not ready for a membership can still return through drop-ins and open play, creating added traffic, repeat visits, and revenue from otherwise idle court time.
E — Events
Team-building, private events, and group bookings. Business and group visits can convert into paid events that fill courts, increase guest traffic, and create repeat bookings.
S — Sponsorship
In-club advertising and local brand partnerships. Hosting business decision-makers in the club makes sponsorship and advertising easier to sell because prospects can see the venue and audience firsthand.
M — Memberships
Individual, family, and corporate memberships. First-time visits and follow-up can convert into recurring membership revenue across individuals, households, and employee groups.
I — Instructors
Lessons, clinics, and coaching programs. Beginner demand can be monetized through private lessons, group instruction, and ongoing coaching.
R — Retail
Apparel, paddles, balls, and accessories. Guest traffic creates added spend through merchandise and equipment purchases before, during, and after play.
One guest experience can unlock multiple revenue streams—not just memberships, but drop-ins/open play, sponsorships, events, instructors, and retail sales.
B2C and B2B Opportunity
B2C
- Repeat play
- Lessons
- Memberships
- Family participation
- Referrals
B2B
- Team-building
- Private events
- Corporate wellness
- Sponsorships
- Partnerships
- Recurring group bookings
Managed Sales Infrastructure
This is a managed sales infrastructure, not simply appointment scheduling. E-Strategy manages:
- Prospecting
- Outreach
- Scheduling
- Confirmation
- Follow-up
- Reporting
Bring This Program to Your Club
Let’s identify where E-Strategy can create more local demand, scheduled visits, and warmer revenue opportunities for your club.